Source :TIMES NEWS NETWORK
This is from the article published by The Economic Times on SUNDAY, JULY 24, 2005 01:16:48 AM. Ignore the spelling mistake of Chiranjeevi by them.
With its advertising market ballooning at Rs 4,000 crore, star power is going south. Marketers are rushing to snap up southern stars for brand and product endorsements. Shahrukh Khan and Aamir Khan, the most sought after stars in the endorsement orb, charge around Rs 2-3 cr a year per deal, while Saif Ali Khan, Ajay Devgan and others are paid around Rs 1-1.5 cr a deal. Whereas Cheeranjeevi, Vijay, Madhavan and Vikram, top stars in south, charge around Rs 2-4 cr depending upon the exposure required.
Cheeranjeevi, incidentally, is one of the highest paid actors in the country. He charges around Rs 7-8 cr a film, whereas SRK, the highest paid actor in Bollywood, gets around Rs 5 to 6 cr a film, say sources.Amitabh Bachchan, with a price tag of around Rs 4 cr a deal, of course, remains the costliest star. But sources say that if Rajnikanth, the mega star of south, were to jump into the fray, he would be as pricey as Big B.